7 BENEFITS OF SELLING ONLINE

7 BENEFITS OF SELLING ONLINE

You may currently have an office or shop, which oversees all your business operations and the distribution of your products to your customers. If you are looking for ways to increase your sales, reduce your business operating costs and increase profit margins for your business, an ecommerce website is an effective way forward for you. There are millions of people searching the internet every day looking for products and services. Online shopping is increasing year on year and is being seen as a convenient method to purchase products, where you can also buy at any time in the day. Additionally e-commerce websites allow you to employ a range of marketing and sales techniques to give people that extra reason to stay on your website and buy your products. So what are the key benefits that an e-commerce website can offer your business? Lower set up and running costs than an offline businesses The cost of actually setting up an e-commerce website is lower than that of an offline businesses. The…

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BRANDING? WHAT DOES IT MEAN?

What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand is not simply the logo, nor the visual identity. A brand is not the product, the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather a brand is a collection of perceptions that reside in the mind of the customer. It is the gut feeling a customer has about you. While you may not have direct control over your brand, you most certainly are its steward. Every interaction the customer has with you influences their perceptions. The product experience, customer service, slogans, ads, and even product manuals all contribute to the customer perception of your company or product. Your job is to cultivate, guard, and maintain a strong brand – the rewards of which are consistently loyal customers and a continual increase in customer preference. What makes a good brand? A good brand communicates a clear message…

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WHY YOU NEED A WEBSITE

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business. 1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services. 2. A WEBSITE SAVES YOU MONEY As a small business owner you probably think you can’t…

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