Design

YOUR VISUAL IDENTITY

More people are multi-tasking while browsing the Internet every single day. This is exactly why it’s crucial to make your logo, brand, designs and business streamline seamlessly – so that you can grab a potential clients attention. Your brand’s online presence is essential to your return on your investment. Users want to see that your business is up to date and stays involved with the ever-changing online media-sphere. If a potential customer sees that your business is on Facebook, Twitter, and Google+ they’re much more inclined to feel that you stay up to date and that your business is fresh/new. MOST COMMONLY CHOSEN OPTIONS FOR DESIGN ELEMENTS Branding is something that needs to be synchronized across a business’ entire online and offline presence. Users and potential customers need to be able to see your logo and automatically think of your business (and visa versa). Many companies have logos and designs throughout their different avenues that don’t match up. Let me help you make what your business stands for clear to…

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DO YOU NEED A GRAPHIC DESIGNER?

Starting up a business and managing little elements on a daily basis can prove to be a stressful task. Even more, doing it when you don’t really have the expertise can strain a lot of nerves. Of course, there are tips on how to make them easier and with improved efficiency, but time is always short and documenting usually takes a lot of time. One of those task is designing your own presentation materials, blog or webpage. Sure, designing yourself can be more budget-friendly; nothing can be more affordable than pulling up your sleeve and doing it yourself. There are free tutorials and article suggestions on how to do the job, anyway. However, if you think you can’t handle designing, why not hire a graphic designer instead?A graphic designer can save timeDon’t consider the opportunity of getting an expensive redo. Rather, get this right the very first time, by hiring a professional. Making way for creating lots of drafts will surely add up to a huge deal of time, but…

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BRANDING? WHAT DOES IT MEAN?

What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand is not simply the logo, nor the visual identity. A brand is not the product, the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather a brand is a collection of perceptions that reside in the mind of the customer. It is the gut feeling a customer has about you. While you may not have direct control over your brand, you most certainly are its steward. Every interaction the customer has with you influences their perceptions. The product experience, customer service, slogans, ads, and even product manuals all contribute to the customer perception of your company or product. Your job is to cultivate, guard, and maintain a strong brand – the rewards of which are consistently loyal customers and a continual increase in customer preference. What makes a good brand? A good brand communicates a clear message…

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