7 BENEFITS OF SELLING ONLINE

You may currently have an office or shop, which oversees all your business operations and the distribution of your products to your customers. If you are looking for ways to increase your sales, reduce your business operating costs and increase profit margins for your business, an ecommerce website is an effective way forward for you. There are millions of people searching the internet every day looking for products and services. Online shopping is increasing year on year and is being seen as a convenient method to purchase products, where you can also buy at any time in the day. Additionally e-commerce websites allow you to employ a range of marketing and sales techniques to give people that extra reason to stay on your website and buy your products. So what are the key benefits that an e-commerce website can offer your business? Lower set up and running costs than an offline businesses The cost of actually setting up an e-commerce website is lower than that of an offline businesses. The…

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YOUR VISUAL IDENTITY

More people are multi-tasking while browsing the Internet every single day. This is exactly why it’s crucial to make your logo, brand, designs and business streamline seamlessly – so that you can grab a potential clients attention. Your brand’s online presence is essential to your return on your investment. Users want to see that your business is up to date and stays involved with the ever-changing online media-sphere. If a potential customer sees that your business is on Facebook, Twitter, and Google+ they’re much more inclined to feel that you stay up to date and that your business is fresh/new. MOST COMMONLY CHOSEN OPTIONS FOR DESIGN ELEMENTS Branding is something that needs to be synchronized across a business’ entire online and offline presence. Users and potential customers need to be able to see your logo and automatically think of your business (and visa versa). Many companies have logos and designs throughout their different avenues that don’t match up. Let me help you make what your business stands for clear to…

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DO YOU NEED A GRAPHIC DESIGNER?

Starting up a business and managing little elements on a daily basis can prove to be a stressful task. Even more, doing it when you don’t really have the expertise can strain a lot of nerves. Of course, there are tips on how to make them easier and with improved efficiency, but time is always short and documenting usually takes a lot of time. One of those task is designing your own presentation materials, blog or webpage. Sure, designing yourself can be more budget-friendly; nothing can be more affordable than pulling up your sleeve and doing it yourself. There are free tutorials and article suggestions on how to do the job, anyway. However, if you think you can’t handle designing, why not hire a graphic designer instead?A graphic designer can save timeDon’t consider the opportunity of getting an expensive redo. Rather, get this right the very first time, by hiring a professional. Making way for creating lots of drafts will surely add up to a huge deal of time, but…

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RESPONSIVE WEBSITES

The term responsive is something you have probably heard before. You may not be too sure what it is or why people are talking about it. I’ve been developing responsive websites for almost 3 years now. Which is almost since the inception of the responsive web Movement. And I mean Movement with a capital M. A responsive website is a website that is one codebase, but the layout responds differently depending on which device you are looking at the website on. The website you are currently reading this article on is a responsive website. If you are reading this blog post on a mobile device, there is only one column, but if you looked at it on a large monitor, there would be a sidebar on the right side. What this allows a web developer to do, is to have one site that looks great across a multitude of devices, whether they are phones, tablets, laptops, desktops, or anything in-between. Instead of two websites to maintain and sending mobile users…

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BRANDING? WHAT DOES IT MEAN?

What is a brand? A brand is often mistaken as a variety of different things and it’s important to understand its ambiguous nature. A brand is not simply the logo, nor the visual identity. A brand is not the product, the slogan or the advertising campaign. A brand is not even controlled by the company behind it. Rather a brand is a collection of perceptions that reside in the mind of the customer. It is the gut feeling a customer has about you. While you may not have direct control over your brand, you most certainly are its steward. Every interaction the customer has with you influences their perceptions. The product experience, customer service, slogans, ads, and even product manuals all contribute to the customer perception of your company or product. Your job is to cultivate, guard, and maintain a strong brand – the rewards of which are consistently loyal customers and a continual increase in customer preference. What makes a good brand? A good brand communicates a clear message…

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WHY YOU NEED A WEBSITE

Like many small business owners, you may believe your business cannot benefit from having a website or that a website is not within your budget. Or maybe you think because you don’t use a computer, neither do your potential customers. These are misconceptions. These 8 reasons show why your company NEEDS a professional website, no matter what size your business. 1. YOUR SMALL BUSINESS WILL GAIN CREDIBILITY Today, more and more consumers use the internet to search for the products or services they need. Your small business will gain credibility by having a website. Without one, potential customers will go to your competitors that do. If you already have a website but it is “home-made”, having it professionally redesigned will provide your business with a professional image which will inspire even greater confidence. For home-based businesses, this is particularly beneficial since you do not have a store front to promote your products or services. 2. A WEBSITE SAVES YOU MONEY As a small business owner you probably think you can’t…

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